Almost everyone’s up in arms over Sam Zell’s recent comments about being open to selling the naming rights to Wrigley Field, including Lincoln Square Festa T-shirts’ owner Christopher Festa. The avid Cubs fan is fighting the name change and making some cash on the side with his “Keep it… Wrigley” T-shirt campaign, which launched from his shop last Friday. Festa has already sold a hundred shirts to Wrigley Field advocates like himself. “We just wanted to help people—the point of the shirt is that it’s not just a cool design and not just a cool slogan, it’s to help people show their loyalty and show their feelings,” Festa says. “I think this is really a special situation and if they leave it alone, it’ll make everyone more happy and prosperous in the long run…I think that the owners of the team—whoever they are now or in near future—are meddling with primeval forces that create the magic and aura of the Wrigley experience. They are alienating people on an emotional level for changing the name.”
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