Street Smart Chicago

One Goal: The Chicago Red Stars aim to capitalize on U.S. Women’s World Cup success

Lisle, Sports No Comments »

“If Americans don’t fall in love with soccer after this, well, maybe they never will,” said Jim Litke, the sports columnist for the Associated Press, after the US women’s soccer team defeated Brazil in a dramatic comeback in the quarterfinal of the 2011 FIFA Women’s World Cup earlier this month. (They lost the final in a hard-fought nail biter.) The fact is, women’s soccer is a transient phenomenon for most sports fans in the United States. Every four years a squad of twenty-one of America’s best players give it their all, excite the crowds and typically walk away having performed very well. They’ve never finished the tournament in less than third place in its twenty-year history and on two occasions, the team walked away champions. Unlike their male counterparts, who have to play third fiddle to superior play in Europe and Latin America, women in America are arguably the best at soccer in the world. Yet a short time after the tournament ends, the women fade back into obscurity for the next four years as the American fair-weather love affair with soccer continues. But now a newish professional team aims to turn this occasional flirtation into a long-term commitment for Chicago fans. Read the rest of this entry »